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Before you start

Top tips before you start a first draft:

  • Find a time and place where you won’t be disturbed. If you’re easily distracted (you are not alone), force yourself to close your email inbox and go and sit somewhere quiet.
  • Don’t be too concerned about the final product at this stage. It’s rare that the first draft will be the only draft, so don’t worry too much about words or editing out extraneous information. There will be time to improve the draft later.
  • Use comment boxes and [Drafting Notes] to mark where you are going to put information that you don’t have yet.
  • Don’t be daunted by a blank page. Start by writing a single sentence, or paragraph that tells the story.

Most importantly……. Spend time making a plan.

2 replies on “Before you start”

  • I think one of the hardest things about writing a briefing is where to start and the blank page – so I try and do a spider-gram with ideas to draw on

  • Agree that to write good comms you need to be in the right space and place – free from other pressures and deadlines. I also try to put my self in the shoes of the ‘key audience’ and think about what the first line would be to get my (their) attention and what is next to inspire them to keep on reading.

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