You have now written your brilliant brief, you’ve obtained feedback and involved the people you need to involve. You know who needs to clear the brief and who is making the decision. Now what?
- Be as helpful as possible. Set out in the covering email what the brief is about, what decision is required (and why) and when you would ideally receive a response
- Have one last read through and, if you’re anything like me, one more after that
- Get your copy list right (acknowledging who has contributed)
- Press send!
Well done. Now all you need to do is ask for feedback or a response and think about what you will need to do next.