Our NHS People

A clear intent

Every briefing has a purpose. What do you want to achieve through your brief?

Commonly briefings;

  • Answer questions
  • Provide assurance
  • Ask for a decision to be made
  • Influence a decision
  • Provoke change

Have you ever been unclear on the intent of a briefing? What is the impact of being unclear with the intent? How can we make our intent clear to the reader?

Share your reflection below.

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