A clear intent
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Every briefing has a purpose. What do you want to achieve through your brief?
Commonly briefings;
- Answer questions
- Provide assurance
- Ask for a decision to be made
- Influence a decision
- Provoke change
Have you ever been unclear on the intent of a briefing? What is the impact of being unclear with the intent? How can we make our intent clear to the reader?
Share your reflection below.
knowing the direction of the brief can keep it on track and prevent digression
It is really helpful if you know this ahead of writing the brief