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Understanding your audience

Now you are clear on what you want to achieve, who is it you need to persuade and how?

Who are the key people we need to reach or convince?

Understand the key people you are writing for, especially if you are writing for a group.

What do they find persuasive?

What do you know about them from past interactions and the past choices they make?

What sort of personality do they have? For example do they prefer data and rigorous research or do they prefer patient and staff stories?

Even if you don’t often talk to the people you are trying to influence you may have heard them speak on a webinar or read their blog. How do they try and influence? This data is often a clue to their preferences.

What other approaches can help you get clear on the style of influencing will have the best outcome?

2 replies on “Understanding your audience”

  • A personal example often helps in my experience. People rekate more

  • This is a key component. It can go so wrong if you don’t get this right. For example, clinicians often need see the links to research where some other staff groups need to see something that creates an emotional connection, something they can relate to in their own lives.

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