Our NHS People

Understanding your audience

Now you are clear on what you want to achieve, who is it you need to persuade and how?

Who are the key people we need to reach or convince?

Understand the key people you are writing for, especially if you are writing for a group.

What do they find persuasive?

What do you know about them from past interactions and the past choices they make?

What sort of personality do they have? For example do they prefer data and rigorous research or do they prefer patient and staff stories?

Even if you don’t often talk to the people you are trying to influence you may have heard them speak on a webinar or read their blog. How do they try and influence? This data is often a clue to their preferences.

What other approaches can help you get clear on the style of influencing will have the best outcome?

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