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Once you’ve gathered all your content and started your bake, how should you construct your brief so that it tells a compelling, easy to understand and impactful story?

  • What is the best order to present the information in?
  • Write a skeleton outline – does it make sense as a set of bullet points?
  • Think about including a summary at the top and putting detailed information in an annex.
  • Think about your layout. Are you using formatting to your advantage (to pick out important points or to break up the different sections).

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3 replies on “Structure”

  • The report should be structured in such a way that the talking points flow. The structure can be outlined in the introduction, when setting out aims and objectives of the report.
    I would begin by outlining the rationale for the report,
    What the contention is (if any), or the proposition,
    Evidence, or cases to contest or support the contention or proposition
    The merit of my or our proposition or envisioned outcome
    The Conclusion or summary of he report

  • Structure is important so that the briefing has a natural flow. The intro and summary are parallels – so the message or details are conveyed with consistency.

  • I also think that we have to also respect that staff are working remotely and therefore refer to ‘housekeeping’. If we were all sat round a table listening to a briefing, we would wait our turn to ask a question. I have found that since conducting virtual meetings, staff do not use the facility on microsoft teams of putting your hand up symbol when you want to ask a question.

    So at the beginning of a briefing I think it would be useful to encourage your audience to do that so that the message can be delievered effectively

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