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Once you’ve gathered all your content and started your bake, how should you construct your brief so that it tells a compelling, easy to understand and impactful story?

  • What is the best order to present the information in?
  • Write a skeleton outline – does it make sense as a set of bullet points?
  • Think about including a summary at the top and putting detailed information in an annex.
  • Think about your layout. Are you using formatting to your advantage (to pick out important points or to break up the different sections).

Photo by Heino Elnionis on Unsplash

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