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Once you’ve gathered all your content and started your bake, how should you construct your brief so that it tells a compelling, easy to understand and impactful story?

  • What is the best order to present the information in?
  • Write a skeleton outline – does it make sense as a set of bullet points?
  • Think about including a summary at the top and putting detailed information in an annex.
  • Think about your layout. Are you using formatting to your advantage (to pick out important points or to break up the different sections).

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1 reply on “Structure”

  • I also think that we have to also respect that staff are working remotely and therefore refer to ‘housekeeping’. If we were all sat round a table listening to a briefing, we would wait our turn to ask a question. I have found that since conducting virtual meetings, staff do not use the facility on microsoft teams of putting your hand up symbol when you want to ask a question.

    So at the beginning of a briefing I think it would be useful to encourage your audience to do that so that the message can be delievered effectively

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