Once you’ve gathered all your content and started your bake, how should you construct your brief so that it tells a compelling, easy to understand and impactful story?
- What is the best order to present the information in?
- Write a skeleton outline – does it make sense as a set of bullet points?
- Think about including a summary at the top and putting detailed information in an annex.
- Think about your layout. Are you using formatting to your advantage (to pick out important points or to break up the different sections).